Brand Identity

DeNA Delight and Impact the World

Our logo represents two key goals for DeNA as a corporate entity: “Delight” and “Impact the World”.


DeNA is committed to bringing delight to people all over the world through its services. The logo's initial letter "D" is a smile emoticon, symbolizing the company's ongoing pursuit of customer delight.


DeNA strives to be an approachable, friendly company for people worldwide, and to create services that have a positive impact on their lives. The handwritten font is intended to represent this concept of a lighthearted, caring and fun company.

DeNA leads the world in its mobile Internet expertise. Based on the company's deep understanding of global customer needs, DeNA will continue the rapid development of new services that bring delight to people and impact around the world.