Logo Guideline

DeNA Delight and Impact the World

Our logo represents two key goals for DeNA as a corporate entity: “Delight” and “Impact the World”.

Delight

DeNA is committed to bringing delight to people all over the world through its services. The logo's initial letter "D" is a smile emoticon, symbolizing the company's ongoing pursuit of customer delight.

impact

DeNA strives to be an approachable, friendly company for people worldwide, and to create services that have a positive impact on their lives. The handwritten font is intended to represent this concept of a lighthearted, caring and fun company.

DeNA leads the world in its mobile Internet expertise. Based on the company's deep understanding of global customer needs, DeNA will continue the rapid development of new services that bring delight to people and impact around the world.

Policy on DeNA Logo

As a general rule, using the DeNA logo is not allowed. If you wish to obtain permission for a specific exceptional purpose, please contact DeNA.

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DeNA's Brand Positioning

The new DeNA logo defines not only the logo design, but also the brand image of DeNA. By creating consistency of the brand's message, contents, and aesthetics, DeNA as a whole can communicate in a consistent manner. The new DeNA logo visualizes the following statement of DeNA's brand positioning.

"We Exist to Bring Impact and Delight to the World through Our Entrepreneurial Spirit."

The world envisaged by the new DeNA brand is one of excitement, thrills, and an abundance of delight. A strong bond will be generated with society in order to provide a bright future to the people. We will actualize this vision by breaking out of the digital world to generate greater creativity and possibilities. We believe that these are the duties of the DeNA brand.

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Logo and Brand Color

Factors such as the corporate logo and brand colors are very important elements for brand-building. By using them correctly, we can convey a consistent image of the DeNA brand.

Logo and Brand Color

* Be sure to comply with the above values when creating RGB image data from CMYK vector data.

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Logo Colors and Color Variations

The logo itself must be in black or white. However, you may place the logo on a colored background, image, or illustration. When placing the logo on a complex background, ensure that the entire logo can be read clearly.

Color of the logo

Color variations

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Area of Isolation

It is important that the DeNA logo is isolated and readable. In order to achieve this, you must allow a certain area of isolation (protected area) around the logo and must not display any other design elements or characters in this area. The protected area shown below is the minimum that must be left clear. Be sure to leave as much of a margin as possible when displaying the logo.

Area of Isolation

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The Minimum Logo Size

When using the logo in printed media, it must be at least 12 mm in width. When displaying it on a screen as web contents, etc., it must be at least 36 px in width. Be sure to observe the minimum logo size, as making it smaller than these standards may cause details, reproducibility and image quality to be lost.

The Minimum Logo Size

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Rules on the Delight mark

Separating the Delight mark from the DeNA logo and using it on its own in prohibited, except in cases of express agreement from DeNA.

the Delight mark

In order to use the Delight mark, an application needs to be filed with DeNA. If you wish to do so, please contact us and indicate your intention to use the icon.

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Prohibited Usages of the Logo (Examples)

The DeNA logo can only fulfill its purposes and communicate DeNA's brand image if it is used correctly. As the central element of the brand, the DeNA logo needs to be handled with great care. Be sure never to use the logo improperly, such as in the following examples. Exceptions can be made when using the DeNA logo in combination with another service logo.

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Rules for Combining the Location Name with the Logo

When combining location names with the DeNA logo, observe the following rules.

Rules for Combining the Location Name with the Logo

Rules for Combining the Location Name with the Logo

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Color of the Location Logo

The color of the logo for DeNA's locations can be in white, depending on the background color.

Color of the Location Logo

The following color is allowed only if the readability is significantly compromised due to the color or picture of the background.

Color of the Location Logo

* However, avoid this whenever possible, as it significantly weakens DeNA's logo image.

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Location Logo Colors and Color Variations

The logo itself must be in black or white. However, you may place the logo on a colored background, image, or illustration. When placing the logo on a complex background, ensure that the entire logo can be read clearly.

Color of the location logo

Color variations

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Inquiries

For any inquiries regarding the Logo Guideline, please contact us from the page at the following link.

For Corporate Customers