Citizenship

Environmental Initiatives

Using the proceeds from charity auctions, we are working with the members of the C.W. Nicol Afan Woodland Trust to maintain and regenerate forests in Japan. Adhering to the philosophy that "Donating is not enough," our staff members actively participate in the organization's reforestation activities.

Regenerating
Japans Once-Abundant Forests

In contrast to the forests maintained by C.W. Nicol Afan Woodland Trust, where the trees and underbrush grow thick and green, the trees and plants in unmaintained forests are unable to grow and develop fully as sunlight does not reach the ground. The project's goal is to prevent the disappearance of Japan's flora and help the forests of the next generation grow and flourish.


The C.W.Nicol Afan Woodland Trust

The C.W. Nicol Afan Woodland Trust was established in 2002 by Japan-based writer C. W. Nicol with the hope that the reforestation of small forests could be one step toward restoring the forests and biodiversity across all of Japan. Since 1986, Nicol has been acquiring several small, abandoned, wooded hills in Nagano prefecture and reviving the area, now called "Afan Woodland." The organization also runs programs amid the abundant nature in the forest to foster the emotional growth of psychologically traumatized children.

Educational Initiatives

Using the proceeds from charity auctions, we are working with the members of the C.W. Nicol Afan Woodland Trust to maintain and regenerate forests in Japan. Adhering to the philosophy that "Donating is not enough," our staff members actively participate in the organization's reforestation activities.

Educational Tours

We also collaborate with School Support Center, a Japanese non-profit organization, to provide guided tours of our company to junior high and high school students, as a part of their social studies education. Our goal is to have the students see how we work, while simultaneously learning how to use the Internet appropriately.

Creative Workshops for Children

In February 2010, we participated in a workshop hosted by a non-profit organization CANVAS and the Graduate School of Media Design at Keio University to enrich children's creativity. In DeNA's session, the participating children combined their photos with Mobage avatars to create stickers.