Corporate Social Responsibility


Supporting Work and Life Event Balancing

DeNA understands that sometimes life events can make it difficult for employees to fully devote themselves to their work, and therefore promotes initiatives and provides benefits to allow employees to better balance work with personal demands of their time, such as pregnancy, childbirth, childcare, caregiving for an elderly parent, in addition to personal or family health issues. These initiatives include providing shortened working hours, babysitter assistance, financial support for those returning to work early, and work-from-home arrangements in accordance with the circumstances. DeNA also recognizes that many life events disproportionately impact women, and aims to ensure that these life events do not act as a constraint on the careers of women who want to continue working. DeNA established the DeNA Women's Council (DWC) in 2012 to provide comprehensive support for female employees in balancing work and life events like pregnancy, childbirth, and childcare. The DWC coordinates mentoring opportunities between working mothers, and holds workshops to help mothers coming back from maternity leave to smoothly reintegrate into the workplace.

Promoting Diversity

DeNA provides a wide variety of services to a diverse user base. To successfully bring delight and enjoyment to people all around the world, it is imperative for DeNA to draw on the abilities of a workforce with diverse cultural and national backgrounds. At DeNA, international employees bring their unique insights and skill sets to teams throughout the company. DeNA works to create an environment where international employees can perform at their highest level, including providing support for living in Japan and in-house language classes. DeNA firmly believes that capitalizing on the diversity of perspectives and experiences provided by people from around the world will drive future innovation, and serve as a strength of DeNA.


Providing Programming Education at Schools

DeNA first began providing programming education that targets young children at a public elementary school in Takeo, Saga in 2014. The curriculum was developed to inspire open and creative thinking in the students. Using an app developed by DeNA for this purpose, the students create a simple game, programming the various interactive elements and using their own drawings for the characters and backgrounds. The students present their finished games to each other and their families, and share what they have learned. Japan plans to introduce mandatory programming courses for public schools in 2020, and DeNA aims to support that initiative on the basis of these initial programs. DeNA believes that exposing children to programming from a young age will not only increase the number of IT specialists in the future, but also introduces them to the possibilities provided by technology and encourages them to link technology and other industries to create new ideas, services, and products. In FY2015, DeNA began providing educational programs for first and second graders in Shirahata Elementary School in Yokohama in addition to its ongoing program for third graders in Takeo. DeNA will continue to provide educational material and support for teachers going forward to promote technology awareness.

Promoting Healthy and Safe Internet Habits

In order to ensure that children growing up in the Digital Age use the internet in a healthy and safe manner, DeNA has created and is distributing a leaflet designed to deepen understanding of appropriate internet habits. This leaflet is designed as a comic, and written in language easily understood by children of all ages. It describes examples of common issues and cautionary tips for when children are online, including being aware of how much time they are spending online to make sure they maintain healthy sleep and lifestyle habits, being aware of how much money they are spending in online games to avoid a shock at the end of the month, and being cautious about sharing personal information online. DeNA also provides classes on healthy and safe internet habits at schools, to help them foster good habits among their students from an early age.

Health and Wellness

Supporting Employee Health

DeNA strongly believes that the company performs best when its employees are in good mental and physical health. DeNA applies this approach to its Healthcare business, actively promoting "healthcare," or helping people stay healthy, instead of "sick care," only helping people after they become sick. DeNA brings insights about how to encourage people to take action to maintain their health from this business to its employees. To proactively support the health and happiness of fellow employees, DeNA appointed Tomoko Namba as Chief Health Officer (CHO) and created the CHO Office in January 2016. The CHO Office works on a variety of projects to improve employee health, such as holding workshops and seminars where experts are invited to talk about maintaining healthy sleep habits, how to reduce back pain, and many other wellness topics. In addition to the talks, the CHO Office has chosen a couple of specific areas to focus on during FY2017. The first project aims to eliminate back pain, which many employees report they suffer from, and the second project is to to provide healthier lunch options in response to requests from employees. DeNA has also created a Fitness Space in its Shibuya office to allow employees the opportunity to do some physical activity while at work.

Promoting Wellness in Shibuya

DeNA places a particular emphasis on regional initiatives and assisted in the creation of the Shibuya Wellness City Consortium, an organization that promotes improved health management. The consortium is made up of companies and organizations in Shibuya, where DeNA is headquartered. This consortium is the largest of its kind in the area, with nine companies participating, and it works with the Shibuya City government and companies locally and around Japan on health promotion activities that would be difficult to accomplish by any individual company. In particular, this consortium aims to promote networking between companies and organizations by holding workshops and joint events in order to encourage the sharing of insights into successful health and wellness initiatives. In FY2016, as a part of the Shibuya Wellness City Consortium's activities, DeNA started the "Wellmeshi Project," (Wellmeshi is a compound word, from the English "well" and the Japanese "meshi," meaning "meal") the first initiative in the "Wellness Map @ Shibuya" project. The Wellmeshi Project is a platform to provide information about shops and restaurants that offer high-quality and healthy food options in the Shibuya area. With a growing user base, many of whom work in offices in the Shibuya, DeNA has also released an iOS app for this project, allowing users to access Wellmeshi information on the go. The Ministry of Economy, Trade and Industry recognized the Wellmeshi Project and the efforts of the Shibuya Wellness City Consortium with an award in 2016.