VNG and DeNA to Form Exclusive Strategic Partnership to Bring VNG's Social Games Worldwide Through Mobage
HO CHI MINH CITY, VIETNAM and TOKYO, JAPAN - Nov. 22, 2011 - VNG Corporation, Vietnam's largest Internet company, and DeNA Co., Ltd. today announced that the companies have agreed to enter into a strategic partnership to bring VNG's social games exclusively through Mobage, DeNA's global social gaming platform.
Under the agreement, DeNA will provide support for VNG to develop social games which will be distributed exclusively on Mobage. The two companies plan to release at least three social games for smartphones on Mobage in 2012.
As a part of this partnership, DeNA has already supported VNG to develop the Japanese version of Pig Farm, a VNG social game for PC browsers. The title was launched on November 15, 2011 on Yahoo! Mobage, a Japanese social gaming website for PCs. Pig Farm is the first Vietnamese social game to have launched in Japan. DeNA and VNG also plan to soon launch the Japanese version of Sky Garden, another VNG social game, on Yahoo! Mobage.
Through DeNA Asia Pacific Holdings Pte. Ltd. (DeNA Asia), the mobile leader's Singaporean subsidiary, DeNA plans to build close relationships with and support the global expansion of the game industry throughout Southeast and South Asia. DeNA, recognizing the high quality of Vietnamese game developers, acquired Hanoi-based Punch Entertainment (Vietnam) Company Limited in September.
Vietnam's largest Internet company and as a premier tech leader in Southeast Asia, VNG has chosen Japan as its first territory for international expansion, and DeNA as its partner.
"Vietnam has a surprisingly strong Internet startup and game developer community," said Tetsuya Mori, Managing Director, DeNA Asia. "DeNA believes Vietnam will produce world-class developers and VNG is undoubtedly the strongest candidate. We are excited to develop a mutually beneficial, long-term relationship with VNG. DeNA is committed to supporting developers in Vietnam with and beyond Punch Entertainment and VNG.
"Our partnership with DeNA marks an important milestone for VNG as well as the whole developer community in Vietnam," said Le Hong Minh, CEO, Chairman and founder of VNG. "Achieving success in the Japanese market is a dream for every game developer in Vietnam. Through close collaborations with DeNA, VNG is committed to produce world-class social games."