TOKYO, JAPAN - June 21, 2013 - DeNA Co., Ltd. (Tokyo: 2432), the global leader in mobile Internet services, announced today that it has formed its first advisory board to leverage key industry leaders' expertise for the company's mid- to long-term growth.

Comprised of four industry visionaries with extensive Internet and global business expertise, the new advisory board is scheduled to meet twice a year. The advisory board members will provide external insights to support DeNA in strengthening its existing operations as well as launching new businesses in the mobile Internet arena for continued growth.

The DeNA Advisory Board consists of the following members:

• Rehito Hatoyama, Director, Sanrio Company, Ltd.
• Nobuyuki Idei, Founder and Chief Executive Officer, Quantum Leaps Corporation
• Joichi Ito, Director, MIT Media Lab
• Craig Sherman, Managing Director, Meritech Capital Partners