Service Portfolio


Mobile Games

Building on its extensive knowledge of developing, operating and marketing mobile games since 2006, DeNA currently offers a wide variety of free-to-play mobile apps and browser games.


DeNA's original Mobage social game platform in Japan hosts a wide-ranging catalog of hundreds of free-to-play mobile games to millions of users. With a single user account, the gamers can access the games and use Mobage's social networking features and virtual currencies.

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Yahoo! Mobage

Yahoo! Mobage offers social games for PC browsers, and is directly accessible from Yahoo! Japan's popular Web portal. It allows users to access their Mobage (Japan) accounts from PC browsers.


AndApp is a platform that allows users to play mobile game apps on PC browsers under the same user account.

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Focused on fashion items, but still offering a broad product lineup from premium merchandise to hobby gear, Mobaoku allows users to manage their auction items and bids from their mobile phones at any time, anywhere.


Paygent is operated by a joint venture of DeNA and Mitsubishi UFJ Nicos to provide payment collection services to e-commerce companies operating websites for PCs and mobile devices. Paygent offers a rich range of settlement options, advanced data security, and highly convenient management screens and connection modules that can be used across multiple types of payments.

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Operated by DeNA and NTT DOCOMO's joint venture, Everystar is Japan's leading mobile website for user-generated novels. Some novels posted on Everystar have been adapted to printed books and movies.

Manga Box

Manga Box is a weekly manga magazine app that allows users to read professional artists' manga series on smartphones and tablets for free. Titles available on Manga Box include original manga series created by popular artists, spin-offs of existing popular series and classics. Most titles are simultaneously published in Japanese, English and Traditional Chinese.


SHOWROOM is a virtual stage where fans can watch their favorite label-signed artists' performance live while interacting with them in real time. Fans can post comments and throw virtual gifts onto the stage and get the performers' immediate feedback. Showroom is available on PC browsers and as both an Android and iOS app.


MyAnimeList is a website aimed at anime fans globally, and includes features such as a database of over 40,000 entries and highly active forums. MyAnimeList is becoming the heart for sharing, discussing and discovering anime and manga information in the English speaking world.

Hacka Doll

Hacka Doll is a news aggregation app specialized for fans of anime, manga, video games and other diverse otaku topics. The app automatically handpicks news articles based on each user's specific interests and delivers them 3 times a day.



Mycode is a direct-to-consumer genetic testing service operated by DeNA's subsidiary DeNA Life Science (DLS) in Japan. Users only need to mail their saliva samples to DLS's own lab to view their genetic predispositions and personalized health tips.


KenCoM, operated by DeNA and Sumitomo Corp.'s joint venture DeSC Healthcare, supports health insurance societies in Japan by centrally managing their members' health data and providing recommendations tailored to each user, while offering fun opportunities for improving their health.

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Shumee-to Club

Shumee-to Club is a social networking website for hobby-based social exchange among middle-aged and senior citizens. It began as a joint business with Club Tourism, a major Japanese travel agency.

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Anyca is a mobile app for peer-to-peer car sharing, which matches user-owned cars with drivers who wish to drive them for a short period of time.

Robot Shuttle

Robot Shuttle is a driverless, shared transportation service for the last mile between the destination and its closest transportation hub.

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