CATEGORY :Corporate
DATE :2015.02.05

SAN FRANCISCO - February 5, 2015 - DeNA and Hasbro, Inc. (NASDAQ: HAS) have released TRANSFORMERS: BATTLE TACTICS, a turn-based tactical mobile game inspired by the all new fan favorite COMBINER WARS comic story and the expansive 30-year history of the TRANSFORMERS GENERATIONS universe. Players will collect and assemble epic teams, made up of AUTOBOTS and DECEPTICONS who will fight side by side in a unique campaign mode and intense player vs player (PvP) mode to engage with gamers and TRANSFORMERS fans from around the world. TRANSFORMERS: BATTLE TACTICS is now available as a free download on the App Store for iPhone and iPad and on Google Play for Android devices.

In TRANSFORMERS: BATTLE TACTICS, players will manage an army of TRANSFORMERS characters bringing up to four onto the battlefield where they will strategically unleash unique powerful abilities and ALTERNATE forms to take down their opponents. By leveling up TRANSFORMERS characters and linking multiple ones together players can unlock powerful Combiners and inflict critical damage to change the tide of the battle.

"TRANSFORMERS: BATTLE TACTICS celebrates the rich lore and character universe of TRANSFORMERS GENERATIONS and the COMBINER WARS story, adding a new twist on their visual styling," said Mark Blecher, SVP Business Development & Digital Gaming at Hasbro, Inc.

"The fun and calculated turn-based gameplay, diverse characters and abilities and deep leveling and combo system in TRANSFORMERS: BATTLE TACTICS will give players the hundreds of options to make their team more powerful and keep the competition fierce," said Barry Dorf, vice president of partnerships and alliances at DeNA.

From Generation One to TRANSFORMERS United to the fan favorites from the IDW Combiner Wars comic series, TRANSFORMERS: BATTLE TACTICS features over 75 legendary characters including OPTIMUS PRIME, MEGATRON, STARSCREAM, BUMBLEBEE and COMBINER CENTURITRON. TRANSFORMERS: BATTLE TACTICS will feature online PvP leaderboards where the top players will receive in-game prizes, valuable resources and limited-time competitive modes. Friends and players will be able to connect to form Leagues and earn an edge over their competition.

TRANSFORMERS: BATTLE TACTICS is now available to download for free on the App Store for iPhone and iPad at https://appsto.re/i6Bw88k and Google Play for Android devices at http://goo.gl/IkzEfj. Fans who have previously pre-registered at www.transformersbattletactics.com will be eligible to unlock powerful in-game content when they download and register in the app.

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