DeNA Extends Agreement with Hasbro to Develop G.I. JOE: BATTLEGROUND and Dungeons & Dragons Arena of War

SAN FRANCISCO - May 23, 2013 - Following the successful initiative with Hasbro, Inc. (NASDAQ: HAS) on the release of TRANSFORMERS: LEGENDS, DeNA Co., Ltd. (Tokyo: 2432) announced today it is collaborating with Hasbro on two new free-to-play mobile games tied to the company's popular intellectual properties G.I. JOE and the Wizards of the Coast LLC. brand Dungeons & Dragons.

In G.I. JOE: BATTLEGROUND players lead and assemble teams of iconic G.I. JOE heroes and COBRA villains to battle against each other. Arena of War puts players in the Forgotten Realms forabattle roleplaying game that combines questing, character leveling, and small team collaboration with the most engaging mobile game mechanics on the market, such as in-game events and massive multiplayer competitions. Both mobile games are being developed and published by DeNA and they will be available on the company's Mobage™ mobile social games platform later this year for Android, iPhone and iPad devices.

"Dungeons & Dragons and G.I. JOE are legendary IPs that have permeated popular culture," said Clive Downie, CEO for DeNA West.  "Both properties offer our development teams unique opportunities to create fun, interactive entertainment experiences that we believe will appeal to the franchises' dedicated fan bases as well as casual mobile game players."

"DeNA brings an unprecedented amount of experience integrating social elements with immersive mobile gameplay, which is a natural fit for the expansion of the G.I. JOE and Dungeons & Dragons brands on mobile devices," said Mark Blecher, Senior Vice President of Digital Gaming at Hasbro.

To pre-register for G.I. JOE: BATTLEGROUND and receive a free exclusive in-game STORM SHADOW collectible character to join your team, please enter your email address on the game's website: http://www.gijoebattleground.com

Upgrade your character with a free Ultra Rare Power when you pre-register for Arena of War. To earn this exclusive offer, and to be alerted via email as soon as the game is available for free download, please visit: http://www.dndarenaofwar.com