AI Business

DeNA develops and operates a broad range of services including in its games, e-commerce, entertainment content distribution, sports, healthcare, and automotive businesses. As internet technology is becoming increasingly commoditized, DeNA now focuses on AI technology, and Deep Learning in particular, as the next pillar that will support DeNA's future growth.


DeNA's AI R&D engineers do not simply pursue academic research. Rather, they work with business side teams to create services together. DeNA applies AI technology to its live services, making for a live R&D environment. This makes DeNA's AI unique, since most AI technology development occurs in an academic environment.

Mobile Games

Building on its extensive knowledge of developing, operating and marketing mobile games since 2006, DeNA currently offers a wide variety of free-to-play mobile apps and browser games. Currently, DeNA offers games both developed and operated internally and in cooperation with development partners.


DeNA's original Mobage entertainment platform in Japan hosts a wide-ranging catalog of over a thousand free-to-play mobile games, novels, and other content provided to millions of users. Users, who typically range in their 20s to 30s, can access the games and use Mobage's social networking features, news, and other convenient tools on their smartphone or other mobile device.

Yahoo! Mobage

Yahoo! Mobage offers social games for PC browsers, and is directly accessible from Yahoo! Japan's popular Web portal. It allows users to access their Mobage (Japan) accounts and content from PC browsers using their Yahoo! Japan ID.


AndApp is a platform that allows users to play mobile game apps on PC browsers under the same user account, syncing data across devices and allowing users a fun play experience without worrying about mobile data usage.


MOV is a new taxi dispatch app that allows users to easily summon a taxi. This service provides a smooth ride experience by coordinating with the driver's dedicated device. AI-driven initiatives are also in progress to increase taxi productivity.


Anyca is a mobile app for peer-to-peer car sharing, which matches car owners looking to share their cars when not using them, with drivers who wish to drive a car for a period of time.

Easy Ride

Jointly developed by Nissan Motor Co. and DeNA, Easy Ride is a new robo-vehicle mobility service. With "more freedom of mobility" as its concept, Easy Ride is envisioned as a service for anyone who wants to travel freely to their destination of choice in a robo-vehicle.

Robot Shuttle

Robot Shuttle is a driverless, shared transportation service for the last mile between the destination and its closest transportation hub.


The direct-to-consumer genetic testing service MYCODE is provided by DeNA's subsidiary DeNA Life Science in Japan. Users only need to mail their saliva samples to DLS's own lab to view their genetic predispositions (up to 280 parameters) and personalized health tips.


KenCoM, operated by DeNA and Sumitomo Corp.'s joint venture DeSC Healthcare, supports health insurance societies in Japan by centrally managing their members' health data and providing recommendations tailored to each user, while offering fun opportunities for improving their health.

Aruite Otoku

The walking app Aruite Otoku is jointly developed and operated with docomo Healthcare. When users walk with the app launched, they can accumulate d points based on their pedometer steps. Walkers can also enjoy virtual tours of many well-known tourist attractions around the world, encouraging users to adopt a daily walking habit.


SHOWROOM is a virtual stage where fans can watch their favorite artists perform live while interacting with them in real time. Fans can post comments and throw virtual gifts onto the stage and get the performers' immediate feedback.


Pococha is a social live streaming community where anyone can easily tune in or broadcast their own live stream. Performers can use the smartphone app to easily start their own live show, and listeners enjoy interacting with performers by posting comments and throwing virtual gifts.


Operated by DeNA and NTT DOCOMO's joint venture, Everystar is Japan's leading mobile website for user-generated novels. Some novels posted on Everystar have been adapted to printed books and movies.

Manga Box

Manga Box is a weekly manga magazine app that allows users to read professional artists' manga series on smartphones and tablets for free. Titles available on Manga Box include original manga series created by popular artists, spin-offs of existing popular series and classics. Many titles are published in Japanese, English and Traditional Chinese.

Hacka Doll

Hacka Doll is a news aggregation app specialized for fans of anime, manga, video games and other diverse otaku topics. The app automatically handpicks news articles based on each user's specific interests and delivers them to users. The Hacka Doll characters are also features in games, manga, and TV anime.


Focused on fashion items, but still offering a broad product lineup from premium merchandise to hobby gear, Mobaoku allows users to manage their auction items and bids from their mobile phones at any time, anywhere.


Paygent provides payment collection services to businesses, and offers a variety of options such as product sales, content sales, and services. Paygent is characterized by its rich menu of payment collection options, including smartphone carrier settlement, and speedy credit receipt that is unmatched in the industry.

Shumee-to Club

Shumee-to Club is the largest social networking website for hobby-based social exchange among middle-aged and senior citizens in Japan, with over 300,000 members, who actively share posts and photos and comment on friends' posts.

Yokohama DeNA Baystars

DeNA was approvied to join the professional baseball league in Japan in December 2011. The Yokohama DeNA Baystars aim to provide excitement, joy, and superior entertainment to fans, and contribute to the development of Japanese professional baseball and sports culture.

Yokohama DeNA Running Club

In April 2013, the Yokohama DeNA Running Club was established as a long distance track and field team. This team not only features top athletes, but also aims to invigorate the long distance track and field space, for example by establishing an academy to train future marathon athletes in 2016.

Kawasaki Brave Thunders

In July 2018, DeNA succeeded to the operations of the Kawasaki Brave Thunders, a renowned basketball team with history stretching back to 1950. DeNA aims to further grow the Sports business through the operations of the Kawasaki Brave Thunders in the B.LEAGUE.

Strategic Investment Office

The Strategic Investment Office pursues strategic investment in a variety of early to middle stage startups with the potential to kick-start innovation in the internet and mobile field. This office also considers M&A opportunities.