Mission, Vision, and Value


We delight people beyond their wildest dreams.


We will be the world’s premier provider of internet and AI technology to delight people everywhere.
We seek to entertain and enrich lives, and to serve and make the world a better place.
Each of us harnesses our individual strengths to make our unique business succeed.

DeNA Promise

Our Social Promise

Commitment to Product & Service Quality

We deliver delight to our customers through an obsessive commitment to making our products and services trustworthy and easy to use.

Cooperation & Prosperity for All

We cooperate with business partners and other members of the community to create prosperity for everyone.

Overcoming Challenges

We provide delight that surpasses expectations. We challenge ourselves to develop new technology and services while overcoming any issues that may arise.

Acting with Transparency

As a member of the community, we believe that transparency should be reflected in the actions of everyone on staff and in management.

Providing Growth Opportunities

We seek to provide a unique and invaluable work experience, enabling our employees to contribute to society.

Acting Sustainably

As a global citizen, we strive for harmony with the economy, society, and the environment in order to contribute to a sustainable future.

DeNA Quality

One Team in Pursuit of Delight

Focus on Substance

We focus on providing value, and each of us works as a part of an effective, purposeful team.

Being Our Best

We strive for the highest degree of professionalism in all our actions.

Speak Up & Listen

We share our thoughts and listen carefully, regardless of our position in the organization.

Respect Diversity

We appreciate the diverse strengths of our colleagues and harness them to achieve success.

Enjoy the Journey

Mindful that challenges can lead to success or failure, we thoroughly enjoy the journey.

DeNA Group Code of Conduct

All the executives and employees of the DeNA Group are required to fully understand the contents and act in accordance with this Code.


  1. Top Page
  2. Company
  3. Mission, Vision, and Value