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Mission, Aspiration, Value and Quality
We delight people
beyond their wildest dreams.
Joy. Wonder. Wellbeing. Comfort.
Bringing endless forms of Delight to every unique life worldwide.
We are an Eternal Venture dedicated to bold initiatives. We are building a living ecosystem that backs creators of Delight, channeling every success and lesson back to fuel the next venture. Driven by shared ambition, this ecosystem thrives as the dynamic circulation of resources, talent, and learning. This is our way to turn technological and societal shifts into powerful creative energy.
Evolving our organization from a rigid structure into a fluid, living ecosystem is a profound leap. By unlocking human creativity and expanding the power to venture, we aim to redefine and embody a next-generation corporate OS—invigorating Japan and setting a new altruistic model for the world.
- Shifting our focus away from control and approvals, we back purposeful leaps toward Delight with the rigor to cross the finish line.
- Our team's vision to create Delight is the source of our fuel.
- People should leverage the organization, not the other way around.
- True velocity is not just speed—it is the alignment of rapid iteration with an unwavering direction.
- Speed is not about rushing carelessly, but maximizing the loops of learning and deciding through small experiments.
- Small experiments are not about thinking small, but running fast to cut through uncertainty and unlock massive possibilities.
- True ambition is not limited to launching new businesses; from building foundations and refining existing businesses, to passing knowledge to the next wave of innovators, every role is vital to sustaining our Delight Creation Ecosystem.
- Success is fuel, but failure honestly examined is too.
- Ensuring our collective insights flow continuously to empower the next venture.
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We transparently allocate resources based on a team's ambition, guided by three criteria:
- The scope of Delight
- DeNA's unique value and distinct strength
- The deep willpower of the team
- To back these pursuits, our organization remains fluid and mission-driven, allowing stars to shift dynamically.
- Valuing the thriving ecosystem as highly as individual business success.
- We cultivate an environment where accessible information and broad perspectives allow mutual support to arise naturally.
- Investing in startups and spinning out ventures is fundamental to how we create Delight. By actively backing these trailblazers, we maximize the total sum of Delight.
- Through fair, mutually beneficial relationships with alumni and founders, as well as collaborative partners, we circulate knowledge, trust, and opportunity worldwide.
We focus on providing true value.
Challenge convention in pursuit of true value.
Each of us represents DeNA, and we bring that spirit and sense of responsibility to everything that we do.
We strive to realize our vision.
We value transparent and open communication.
DeNA Group Code of Conduct
All the executives and employees of the DeNA Group are required to fully understand the contents and act in accordance with this Code.
