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Innovation History Our Journey of Value Creation

Our Journey of Value Creation

Since our founding in 1999—starting with the operation of an internet auction site—we have continued to generate value by flexibly creating and replacing businesses in step with the changing times.
Always taking on something new, we have nurtured a wide range of businesses—from those launched from scratch in-house, to those grown through M&A.
Without confining ourselves to any specific business domain, we have combined the strengths of our existing businesses with the power of IT to continuously generate new businesses toward new value creation, and have repeatedly circulated our business portfolio, including transfers to best owners.

1999
2000
2002
2004
1999

Founding

Bidders, DeNA's first service, launched in the early days of internet adoption

創業
2006
2007
2008
2009
2010
2006

Launch of Mobage Town

Launch of Mobage Town
Kaito Royale: Official Guidebook (TAKARAJIMASHA)
Launch of Mobage Town
2011
2012
2013
2014
2011
From Just Watching Baseball to a Fun Place for Everyone to Gather

Entering Professional Baseball

プロ野球参入
2015
2016
2015
A new chapter with Nintendo, a global icon

Agreement on a business and capital alliance with Nintendo

Agreement on a business and capital alliance with Nintendo
* All titles listed on this page are distributed by Nintendo
2017
2018
2019
2020
2021
2017
* Monthly totals for the six major live streaming services in Japan, February 1, 2023 – June 30, 2024 (Sensor Tower data)

Launch of Pococha, a live
communication app

Launch of Pococha, a live communication app
* Service launched in January 2017; download figures are for Japan
2022
2023
2024
2025
2022

Expanding beyond healthcare into the medical field

Expanding beyond healthcare into the medical field
2026
2027
2028
2029
2030
2031
2032

Grand opening of "BASEGATE YOKOHAMA KANNAI" in front of JR Kannai Station

As an
Eternal Venture,
Structuring Our
Next Phase of
Growth

As an Eternal Venture, we are working to structure our next stage of growth, including through realizing a Business Creation Ecosystem.

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