case study GO Inc.

From a 0-to-1 New
Business, Through
Growth, to a
Strategic Exit

DeNA does not confine its people or its businesses. The taxi app that once rose up as a new venture. Growing through a business merger with JapanTaxi Co., Ltd. and a change in its ownership structure, and listing on the Tokyo Stock Exchange Growth Market in 2026—the path of GO Inc. is one prime example in which Pick and Growth led to a Strategic Exit.

Started the automotive
business as a new
business

Launched demonstration
experiment for "Taxibell"
in partnership with the
Kanagawa Taxi
Association

Released the taxi
dispatch app
"Taxibell"
(later MOV)

Merged the business with JapanTaxi
Co., Ltd., established Mobility
Technologies Co., Ltd. (now GO Inc.)

Released
the taxi app "GO"

GO Inc. newly listed on
the Tokyo Stock
Exchange Growth
Market

Since starting the automotive business as a new growth area in 2015, we have taken on the challenge of creating diverse businesses and services aimed at transforming mobility in society. As part of this, through agile new-product development, in 2018 we launched the taxi app "Taxibell" (later MOV) from scratch. We grew the business by deploying excellent talent and making full use of the technological capabilities and system infrastructure we had cultivated, and, facing structural challenges such as the digital transformation of the taxi industry and intensifying competition, in 2020 we decided to merge the business with JapanTaxi Co., Ltd., established Mobility Technologies Co., Ltd. (now GO Inc.). Since then, we have advanced our initiatives in the transportation field under a robust structure combining the strengths of both companies, and in June 2026, GO Inc. was newly listed on the Tokyo Stock Exchange Growth Market.