Message from our Representative Directors

At DeNA we have grown our business from an e-commerce service into community services and mobile gaming, and now operate not only online services, but also initiatives in a variety of areas including sports, automotive, and healthcare. With all of these initiatives, the aim is to provide new delight to the world.

We think of DeNA as an "eternal venture," reflecting our commitment to continually challenge ourselves to provide new value, evolving everyday. We deeply recognize the importance of maintaining the highest levels of social responsibility since our constant evolution is only possible thanks to the continued support of society at large.

When we founded DeNA in 1999, the world was full of excitement and anticipation about the massive transformation the internet would bring. The world is again facing dramatic change today. This time, the changes are not just in technology, but also encompassing people's values and lives. We do not intend to simply respond to the coming changes, instead, DeNA will be a driver and shaper of the changes to come. It is this aspiration that continues to energize us as we move forward.

As an eternal venture, DeNA has grown into a unique company that uses the internet and AI to entertain and to serve, with the support of many stakeholders.

The world is standing at a crossroads. Globalization, and the challenges it has brought, as well as the diversification and increased complexity in values driven by the information revolution have deepened skepticism towards the world order based on national governments. In the past few years COVID-19 accelerated geographical and psychological divisions. The legitimacy of values held dear by society and individuals has been shaken.
We do not waver in the face of these changes in the world. We aspire to be a company that creates universal value that brings hope for our future. Our mission reflects this unwavering resolve: “We delight people beyond their wildest dreams.”

We want to deliver stunning delight to everyone, who naturally have different values and views on their life, and contribute to the creation of a vibrant 21st century world where diversity and complexity are welcome.

DeNA does business on a variety of stages. We do business in the virtual world, where we can easily cross national borders and reach people around the world, and we do business in real world locations, such as Yokohama and Kanagawa. We will leverage the individual strengths of our talented employees who always try to challenge themselves, and we will drive innovation. We hope you look forward to the waves DeNA will make in the future.