DeNA and Medical Data Vision Announce Business Alliance, Aim to Create Largest Database in Japan, Promote Health, and Rationalize Medical Costs

TOKYO, JAPAN - May 10, 2022 - DeNA Co., Ltd. announces that Medical Data Vision Co., Ltd., who aim to unify medical data, and DeNA’s subsidiary DeSC Healthcare, Inc. concluded a business alliance on May 10, 2022. Through this alliance the parties will aim to contribute to health promotion and the rationalization of medical costs by using medical big data accumulated at both companies and jointly engaging in business to use each company’s services, etc.

DeNA has been engaged in the Healthcare Business since 2014, and aims to lengthen healthy lifespans. DeNA utilizes knowhow accumulated in the entertainment space as well as internet and AI technology to provide services that encourage health promotion & behavioral change, and create evidence from accumulated data.

The DeNA subsidiary DeSC Healthcare provides the health entertainment app kencom, which is used by about 100 organizations (health insurance societies and local governments) and 4.8 million people. DeSC Healthcare also partners with DATA HORIZON CO., LTD. among others to provide a variety of services to people, the insured, etc., and jointly work to use data accumulated with consent. As a result, the usable database of insured people reached 8.08 million in total (as of April 30, 2022).

MDV works to unify medical/health information and use it, and promotes business that aims to contribute to creating benefits for people. MDV provides management support systems for medical institutions and has accumulated data with consent through these initiatives to form the largest medical database of 39.6 million peoples’ hospital data (actual patient numbers, as of April 30, 2022) and 7.71 million health insurance society members (as above).

Through this alliance, DeSC Healthcare and MDV will explore ways to utilize both companies’ strengths in the following areas.
　(1) Collaboration in data utilization
　(2) Collaboration in direct-to-consumer health promotion services

(1) Collaboration in data utilization
1. Creating the largest database in Japan
By combining the databases of both companies, the combined database is expected to cover over 15 million insured people and the hospital data of 40 million patients. Going forward, the companies plan to accelerate collaboration with partner companies who share our vision and provide a database that is the largest in Japan both in terms of size and varieties. 

2. Loading data into MDV analyzer
The MDV analyzer is a web tool that allows analysis of medical databases and is highly regarded by academia and pharmaceutical companies, etc. The companies aim to load the database described in (1) above into this tool starting this summer and provide that information. This will make it possible to analyze combined data for insured people and medical institution data covering all ages, which was previously not feasible. The companies aim to contribute to solving issues being faced in the Japanese medical field.
The companies will also work together to use our analysis and technical knowhow to further enhance the MDV analyzer service.  

(2) Collaboration in direct-to-consumer health promotion services
By sharing the knowhow of our respective services, such as MDV's personal health record (PHR) service Karteco and DeSC Healthcare's kencom, both companies will cooperate to further support the health promotion of consumers and contribute to the rationalization of medical expenses.

About MDV
“Medical Data Vision (MDV)” was named to fulfill the purpose of achieving a vision and creating better medical and healthcare in Japan through the usage of large volume real world data.
MDV was established in 2003 aiming to effectively use large volume database of medical and healthcare data to improve the quality of medical and healthcare and create benefits for everyone in daily life.
MDV's ultimate mission is “Creating a society where individuals can track and understand their whole medical and healthcare data (lifetime data)” and “Creating a society where one individual can select the necessary medical and healthcare services based on one’s lifetime data”.

About DeNA
DeNA (pronounced “D-N-A”) aims to entertain and to serve through our businesses, under our mission to delight people beyond their wildest dreams. DeNA has cultivated expertise and insight in internet and AI technology, and engages in both internet services and businesses in real spaces. Forming alliances with business partners is also a key core competence for DeNA. DeNA’s major business areas are in mobile games, sports, live streaming, healthcare, and automotive. Founded in 1999, DeNA is headquartered in Tokyo and has over 2,000 employees. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com/intl/.