DeNA and 5X Conclude Capital & Business Partnership Agreement

TOKYO, JAPAN – December 9, 2024 – DeNA Co., Ltd. today announced the conclusion of a capital & business partnership agreement with 5X Entertainment Company Limited.

In this agreement, DeNA will invest in Tadpole Entertainment Company Limited, a subsidiary of 5X. Service for the game titles currently being handled by the DeNA China office will continue to be provided by Tadpole and a company in which Qianyun Gu holds shares, with facilitation from DeNA.

The DeNA China office has engaged in development and publishing for smartphone games primarily leveraging Japanese manga and anime IP for the global market for many years. The 5X Group also engages in the publishing business for the global market leveraging Japanese manga and anime IP, with such hits in recent years as Kuroko’s Basketball Street Rivals in many countries in Asia.

Going forward, the companies will engage in game development and operations in China, and pursue global expansion. 

■ Summary of Tadpole Entertainment Company Limited

• Company name
  Tadpole Entertainment Company Limited (In Chinese: 蝌蚪互動娛樂科技有限公司)
• Address
  FLAT 721, 7/F, LIVEN HOUSE, NO.61-63 KING YIP STREET KWUN TONG, KOWLOON, HONG KONG
• Representative
  Qianjun Gu
• Established
  October 8, 2024
• Description of business
  Global game publishing and IP game joint development
• Capital structure
  5X Entertainment Company Limited: 90%, DeNA: 10%

■ Summary of 5X Entertainment Company Limited

• Company name
  5X Entertainment Company Limited
• Address
  FLAT/RM 603 6/F LAWS COMMERCIAL PLAZA 788 CHEUNG SHA WAN ROAD KL, Hong Kong
• Name and title of legal representative
  Qianjun Gu, Representative Director & President
• Established
  February 2021
• Description of business
  Global game publishing and IP game joint development

About DeNA
At DeNA (pronounced "D-N-A") we engage in a variety of businesses, from games and live communities to sports & the community and healthcare & medical, under our mission to delight people beyond their wildest dreams. Since our founding, DeNA has produced many businesses leveraging our passionate and enterprising employees and our technological capabilities. We develop and operate high value add services that capture customer needs through our usage of AI technology and our unique data analysis methods to maximize business value and solve problems. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com/intl/