NAMCO BANDAI Games and DeNA to Establish Joint Venture to Focus on Smartphone Social Games

Aug 22nd 2011
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New Company BDNA to Begin Operations October 2011

TOKYO, JAPAN - August 22, 2011 - NAMCO BANDAI Holdings Inc. and DeNA Co., Ltd. have announced today that NAMCO BANDAI Games Inc., a wholly-owned subsidiary of NAMCO BANDAI Holdings, and DeNA will broaden their existing relationship by establishing a joint venture, expressly created to deliver social games and entertainment content to smartphone users worldwide. The initial capitalization of the joint venture will be 100 million yen, funded 75% by BANDAI NAMCO Games and 25% by DeNA. The new company, BDNA Inc., will begin operating on October 1, 2011.

Tokyo-based BDNA will combine NAMCO BANDAI Games's video game development savvy and DeNA's expertise in social games to leverage opportunities in the global market for mobile entertainment, which is increasingly diversifying and expanding.

BDNA's leadership will combine executives from both corporations. BDNA will be helmed by Shin Unozawa, Executive Vice President & Representative Director, NAMCO BANDAI Games. The board of directors will be comprised of Hirotaka Reizei , Division Manager of Production Division and Hideyuki Okabayashi, Assistant Manager of Production Department 4, Production Division NAMCO BANDAI Games, as well as Isao Moriyasu, President and Representative Director, DeNA, and Keigo Watanabe, Manager, Business Development Department, Social Game Head Office, DeNA.

NAMCO BANDAI Games has been providing games to DeNA's Mobage social gaming platform since July 2010. Gundam Royale, a popular social game jointly developed by DeNA and NAMCO BANDAI Games, has more than 3 million Mobage players in Japan.