Yo Joe! DeNA and Hasbro's G.I. JOE: BATTLEGROUND Comes to iPhone, iPad & iPod touch

SAN FRANCISCO - July 3, 2013 - DeNA Co., Ltd. (Tokyo: 2432) and Hasbro, Inc. (NASDAQ: HAS) today announced the launch of G.I. JOE: BATTLEGROUND, an action card-battle game based on the original G.I. JOE universe is now available for iPhone, iPad and iPod touch.

In G.I. JOE: BATTLEGROUND, players choose between G.I. JOE missions to protect freedom or the COBRA organization's quest to rule the world. With hundreds of G.I. JOE characters, players can collect, battle and build their strongest G.I. JOE or COBRA teams in a fight for supremacy. Players can take their specialized JOE or COBRA squads on dangerous missions around the world and they can also engage in special events on a global scale with and against other players. Featuring hundreds of unique cards in an art-style that pays homage to the classic animated series, fans will experience nostalgic callbacks to the franchise including classic vehicles like the Conquest X-30 and A.W.E. Striker.

"G.I. JOE: BATTLEGROUND is a salute to all of the G.I. JOE fans around the world. The app experience is fast, fun and players can expect to recruit and see all of their favorite characters from the storied G.I. JOE universe," said David Phan, producer of G.I. JOE: BATTLEGROUND.

The G.I. JOE: BATTLEGROUND App is available for free from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com

G.I. JOE: BATTLEGROUND is also coming to Android mobile devices soon. To pre-register and receive an email alert when the game is available for Android and to obtain a free exclusive in-game STORM SHADOW collectible character to join your team, please enter your email address on the game's website: http://www.gijoebattleground.com

Art assets for G.I. JOE: BATTLEGROUND are available for download via this link: http://moba.ge/GIJOEassets