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DeNA HISTORY
DeNA’s History of Taking on Challenges
This year marked DeNA's 25th anniversary.
We have taken on many challenges in our history as we have
engaged in businesses such as games, live streaming, sports & smart
city, and healthcare & medical.
Here follow comments from some
of our stakeholders about various turning points over the past 25
years.
*The titles of these stakeholders are as of August 31,
2024.
Founding
DeNA’s first service Bidders born in the dawn of the internet era
Start of Mobage Town
Coalis GP / former DeNA CSO / former mixi COO Akinori Harada
Mobage Town was a rare thing in the world at the time--a social networking service specially adapted to mobile. As a result, many people who were not otherwise users of social networking services to become Mobage Town users. Social networking services and games also have incredible compability, which drove the development of mobile social games, a pioneering new market in the world.
Former NAMCO BANDAI Games Representative Director / former CESA Chairman Shin Unozawa
We jointly developed Gundam Royale, a straightforward social game, in a short period of time. The service launched successfully at the year-end, and I was blown away by the revenue report in the new year! It was the beginning of a business I had never experienced... DeNA's speed was 4x what was typical! We were deeply struck and we also changed significantly. I'm looking forward to what is coming next.
Entry into Sports
First Yokohama DeNA BayStars Manager Kiyoshi Nakahata
I served as the manager from 2012 to 2015, and during that time the front staff, team, and our fans joined forces and created a fun space together, no matter if we won or lost. I vividly remember the documentary that we released in 2012. It was the first of its kind for Japanese baseball, and featured footage of the team at close range during the season. This documentary revealed more about the lives of our athletes beyond the games, and closed the distance with our fans.
Business & Capital Alliance with Nintendo
Senior Executive Officer and Corporate Director, Nintendo Co., Ltd. Yusuke Beppu
In 2015, the motivations of both companies aligned. For our part, we hoped to leverage the significant engineering capabilities of DeNA, as well as to massively expand the number of fans of Nintendo IP through mobile apps, and we came together as a team. We created Super Mario Run as a mobile action game featuring Mario that is both safe and entertaining for players around the world, and we released the app in 2016. This collaborative experience served as the cornerstone for us to deepen our partnership in app and system development.
Birth of Live Communication App Pococha
Pococha Broadcaster Suu-san
For me, Pococha is a place to discover your own potential and become special to someone. When I worked as an actor I only had two people that I could call fans, but in changing places I now have many viewers who come to my broadcast. With their support I am able to make a living while also providing entertainment. I really think that's amazing.
Pococha Broadcaster Osaru-chan
My viewers are my comfort every day, my friends, my family, and sometimes my guardians. My viewers and I support each other, and we give each other the strength to keep going and do our best tomorrow. That is Pococha, which is an invaluable space in my life.
Added New Medical Area to Healthcare Area
Mayor of the City of Yokohama Takeharu Yamanaka
In the field of health and medicine, with large disparities
in information and diverse needs, DeNA's business
initiatives attempt to deliver fruit to all people. Their
wonderful initiatives incorporate a number of insights.
I hope that DeNA will leverage their uniqueness of
making the lives of individuals richer while also working
closely on social issues, and fulfill the role of a platform
in a longevity society.
Grand Opening Planned for City of Yokohama
Old City Hall District Project in Front of JR Kannai Station
Mayor of the City of Yokohama Takeharu Yamanaka
The City of Yokohama is working together with local people and businesses to engage in machizukuri, increasing the appeal of the city and making it always an enjoyable place to visit. On behalf of the city, I am looking forward to bringing more liveliness to Yokohama through the first-ever permanent live viewing arena of Japan coming to Kannai Station area, which already boasts Yokohama Stadium and other facilities to enjoy sports and music.
We Will Continue to Take on
Further Challenges
In 1999, during the dawn of the internet in Japan, DeNA was born.
At all times, diverse people have gathered and dedicated
themselves
to continuing to take on challenges to bring the
world one stop forward.
All around us we built up various
businesses and services
across our entertain and serve
approaches.
We will continue to take on challenges.
