AT&T and ngmoco Announce Agreement to Bring Popular Social Gaming Platform Mobage to AT&T Android Customers

CATEGORY :Corporate

DATE :2011.08.04

DALLAS and SAN FRANCISCO - August 4, 2011 - AT&T* and mobile social games company ngmoco, a wholly-owned subsidiary of DeNA Co., Ltd. (2432: T), today announced an agreement to bring the Mobage social gaming platform to AT&T customers. Mobage will serve as a hub for AT&T Android users to discover and play games, as well as connect and communicate with other players around the world.

The agreement is the first of its kind between ngmoco and a U.S. wireless carrier.

"Games are consistently among the most popular entertainment apps for smartphones," said Ted Woodbery, vice president, Wireless Data, Voice and Ancillary Services, AT&T Mobility and Consumer Markets. "We are pleased to be the first U.S. wireless carrier to work with ngmoco and look forward to giving our Android customers access to the rich Mobage gaming catalog later this year."

"AT&T has been a leader in the smartphone revolution in many ways," said Neil Young, CEO, ngmoco. "We are delighted to bring Mobage to the massive group of Android users on the network."

AT&T customers will be able to find the Mobage app conveniently on Android Market where they can easily access the full catalog of Mobage titles as well as connect with the entire Mobage mobile social gaming community.

Mobage, currently in beta in North America, is the premiere destination for mobile users to play high-quality social games with a vibrant global community. Mobage is committed to empowering the world's best game-makers by providing easy-to-use tools and a platform for developing blockbuster content for consumers around the world. Developers interested in bringing games to Mobage can get more information at https://developer.mobage.com/

The agreement builds on the growing popularity of mobile social games. Terms of the agreement were not disclosed.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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About ngmoco

ngmoco is a wholly owned subsidiary of DeNA Co., Ltd., the world's leading social mobile gaming company. Headquartered in San Francisco and with studios in New York, Portland, Amsterdam & Sweden, ngmoco creates and publishes games for iOS and Android and operates the Mobage Social Games Platform around the world. Its ngCore technology enables developers to build and deploy games easily and effectively across mobile operating systems and is patent pending. To find out more about Mobage Smartphone SDK visit https://developer.mobage.com. To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit http://www.ngmoco.com.

About DeNA

DeNA Co., Ltd. is a world-leading online service company, and operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 30 million users in Japan with more than 1,000 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe, China and South Korea. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/en.