TOKYO, JAPAN - August 19, 2011 - DeNA Co., Ltd. today announced plans to establish DeNA Asia Pacific Holdings Pte. Ltd. (DeNA Asia) in Singapore on September 1st. A wholly-owned subsidiary of DeNA, DeNA Asia will work with developers in Southeast and South Asia to bring high-quality social mobile games to smartphone users worldwide.

DeNA Asia will serve as a hub for DeNA Group's social games business in Southeast and South Asia. The subsidiary will also seek to strengthen the group's development capabilities through acquisitions of local developers. Future activities will include localization of the global edition of Mobage, a social mobile gaming network launched last month by DeNA's subsidiary ngmoco, LLC. DeNA Asia will be headed by Managing Director Tetsuya Mori, with an initial capitalization of 500,000 Singapore dollars.

"Mobage is a truly global platform for social games and entertainment and we're excited to expand our game development capability in the Asia-Pacific region with DeNA Asia," said Mori. "Southeast and South Asia are full of entrepreneurial talent and has huge growth potential. DeNA Asia will serve as local developers' gateway to the global market and bring unprecedented monetization opportunities by enabling them to deliver social games across borders and devices."

DeNA Asia complements DeNA's strong presence in China and Korea, which includes Shanghai Zongyou Network Technologies Co., Ltd., also known as DeNA China, and DeNA Seoul Co., Ltd. in South Korea. DeNA has been exploring business opportunities with local developers in these locations as well, aiming to position Mobage as the world's top social gaming platform by delivering the finest social games to smartphone users worldwide.