DeNA Unveils New Corporate Logo and Brand Identity

TOKYO, JAPAN - January 10, 2013 - DeNA Co., Ltd. (TSE: 2432), the global leader in mobile Internet services, today unveiled a new corporate logo and brand identity that unite all DeNA-owned companies worldwide.

DeNA's new corporate logo expresses the company's revamped corporate slogan: "Delight and Impact the World". The initial letter "D" in the logo features a smile emoticon, symbolizing DeNA's global pursuit of delighting customers. The logo's playful font represents DeNA's commitment to be an approachable, friendly and fun company for its stakeholders around the world.

Beginning today, DeNA subsidiaries around the world will be uniformly branded as "DeNA" followed by the name of the city where the office is located. For example, the San Francisco office was previously called ngmoco and it will now be referred to as DeNA San Francisco. The subsidiaries' legal names and first-party game studio brands, such as ngmoco, Gameview and Scattered Entertainment will remain unchanged.

DeNA's rebranding is a result of the company's focus on uniting its global offices and highlighting its diverse product offerings in the mobile Internet services space. DeNA has been aggressively expanding its social game platform Mobage on a global scale and recently launched the Comm voice-calling app.

To see DeNA's new corporate logo, please visit: dena.com/intl