SAN FRANCISCO - January 15, 2013 - DeNA Co., Ltd. (TSE: 2432) has teamed up with the National Football League (NFL) and NFL Players Inc. (NFL PLAYERS) to bring the NFL mobile social card game NFL Matchups to DeNA's Mobage social games platform. Featuring hundreds of NFL players, NFL Matchups challenges gamers to build the ultimate football card collection. The game is available now for free download on Android and is coming soon to iOS mobile devices.

In NFL Matchups each gamer competes to win new offensive and defensive playmakers as they build a top-notch collection of digital player cards. Users take their collection into head-to-head gridiron contests where each player's unique stats, in combination with strategic offensive and defensive formation choices, can give them an edge. With league and tour gameplay modes, gamers can evolve the players on their squad over time to improve their stats and build the ultimate digital trading card collection.

"DeNA is proud to partner with the NFL and the NFL PLAYERS to deliver NFL Matchups to the millions of dedicated football fans looking for an experience that tests their NFL knowledge, strategy and skill, and a new way to interact with their favorite players," said Irfan Virk, CEO of DeNA Studios Canada. "The game provides fans with a new way to interact with their favorite players and offers them an opportunity to enjoy football all year long even after the NFL season ends."

"The NFL is constantly looking for new opportunities to connect our millions of passionate fans with the sport.  Our work with DeNA accomplishes just that, and we are excited for our fans to enjoy NFL Matchups," said David Healy, NFL Director of Media Strategy & Business Development.

"We're excited to collaborate with DeNA on NFL Matchups," said Nicole Pozzi, Senior Manager of Multimedia Licensing for NFL PLAYERS. "This new mobile social experience will enable fans to engage with hundreds of their favorite NFL players while designing their very own first-class virtual card collection."

For additional details on NFL Matchups on, please visit: http://play.moba.ge/nfl-matchups