AT&T and ngmoco Announce Agreement to Bring Popular Social Gaming Platform Mobage to AT&T Android Customers

Aug 4th 2011
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DALLAS and SAN FRANCISCO - August 4, 2011 - AT&T* and mobile social games company ngmoco, a wholly-owned subsidiary of DeNA Co., Ltd. (2432: T), today announced an agreement to bring the Mobage social gaming platform to AT&T customers. Mobage will serve as a hub for AT&T Android users to discover and play games, as well as connect and communicate with other players around the world.

The agreement is the first of its kind between ngmoco and a U.S. wireless carrier.

"Games are consistently among the most popular entertainment apps for smartphones," said Ted Woodbery, vice president, Wireless Data, Voice and Ancillary Services, AT&T Mobility and Consumer Markets. "We are pleased to be the first U.S. wireless carrier to work with ngmoco and look forward to giving our Android customers access to the rich Mobage gaming catalog later this year."

"AT&T has been a leader in the smartphone revolution in many ways," said Neil Young, CEO, ngmoco. "We are delighted to bring Mobage to the massive group of Android users on the network."

AT&T customers will be able to find the Mobage app conveniently on Android Market where they can easily access the full catalog of Mobage titles as well as connect with the entire Mobage mobile social gaming community.

Mobage, currently in beta in North America, is the premiere destination for mobile users to play high-quality social games with a vibrant global community. Mobage is committed to empowering the world's best game-makers by providing easy-to-use tools and a platform for developing blockbuster content for consumers around the world. Developers interested in bringing games to Mobage can get more information at https://developer.mobage.com/

The agreement builds on the growing popularity of mobile social games. Terms of the agreement were not disclosed.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.