SHUEISHA and DeNA Establish a Joint Venture in Entertainment

CATEGORY :Corporate
DATE :2019.01.29

TOKYO, JAPAN – January 29, 2019 – SHUEISHA Inc. and DeNA Co., Ltd. today announced their agreement to establish a joint venture to pursue joint business in the field of entertainment on February 21, 2019.

1. Objective for establishing the joint venture
SHUEISHA and DeNA have worked together in a wide variety of areas to date, including games, avatars, planning various collaborations, and on the sale of e-books. The new company, SHUEISHA DeNA Projects Co., Ltd. (tentative), will build on the insights and assets related to the many popular works created by SHUEISHA to date, and skills for creating a variety of merchandise gained through SHUEISHA’s licensing business. From DeNA the new company shall gain experience and knowhow from developing and operating a variety of internet services, and development achievements from multiple businesses. The new company will proactively combine these elements to pursue new initiatives in the entertainment field.

Going forward, we first plan to jointly develop IP games that make use of both companies’ strengths, and new digital entertainment services for both Japan and the world. We will build a structure for collaboration between the two companies and the new joint venture to enable us to provide major contribution to the industry as a whole.

2. Summary of the joint venture

Company Name SHUEISHA DeNA Projects Co., Ltd. (tentative)
Address Shibuya Hikarie, 2-21-1, Shibuya, Shibuya-ku, Tokyo
February 21, 2019
Capital 100 million yen (Includes capital reserves. Investment ratio: DeNA 51%, SHUEISHA 49%)
Directors Keigo Watanabe, Representative Director & President (DeNA Executive Officer, Head of External Partnerships & Alliances Unit)
Masahiko Ibaraki, Director (SHUEISHA Managing Director), and one other
Areas of
Planning and deployment of joint businesses in entertainment and related fields


In Japanese, our name means “gathering of intellect,” and we at SHUEISHA Inc. convey interesting information and entertain millions each day through many forms of communication-including the printed word. As one of Japan’s leading publishers, our publications encompass a wide range of subjects and genres, from MANGA(=comic) and entertainment magazines to literature, art, children’s and reference books.

About DeNA

DeNA (pronounced “D-N-A”) develops and operates a broad range of mobile and online services including games, e-commerce, entertainment, healthcare, automotive and other diversified offerings. Founded in 1999, DeNA is headquartered in Tokyo with over 2,000 employees. DeNA's aim is to delight and impact the world through the use of the internet and AI. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com/intl/.

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